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Video is one of the most powerful marketing tools in your arsenal to expand marketing reach, yet it is often overlooked, underutilized and/or misunderstood.
There is no question that video content production is intimidating. Equipment can be expensive; the editing process time-consuming, and finding confidence in front of a camera does not always come easy. Thankfully we have so many options available today to help overcome these challenges. The newest smartphones offer 4K video, editing software has become more accessible and easier to use, and you can practice your on-camera skills in social networks like Facebook Live, Snapchat, and Periscope.
So is it really worth putting the time in to overcome these challenges, and how can video help expand your marketing reach?
Mobile Users Actually Like and Share Video Ads!
When a modern consumer wants to learn more about something they desire their first instinct is to reach for a smartphone to get those needs met. Google’s research shows that smartphone users who view videos on their devices are 1.4x more likely to watch ads then those on desktops, and even 1.8x more likely to share them.
Your content is 53x more likely to show up first on Google’s search engine results page, if you have a video embedded on your website page. This is probably the reason Cicsco is predicting that video will make up 69% of all consumer Internet traffic in 2017.
Video Converts More Prospects into Customers!
A simple video on a landing page can increase conversion by 80%. If you use video in email, you can increase your conversion rate up to 300%. What about B2B? 50% of executives look for more information after seeing a product/service in a video, 65% visit the website, and 39% make a call.
I could go on, but for now these 3 simple reasons should be enough to get you excited about how you can expand marketing reach with video. Prospects will actually watch your content, Google will make your content a priority, and video will turn your content into dollars.