7 benefits of using video for medical education

7 benefits of using video for medical education

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7 benefits of using video for medical education

Without doubt video can achieve a lot; for business in things such as marketing, product launches and for tasks such as promotions and reaching out, sharing thoughts and ideas, through social media campaigns and compelling calls to action. But the field of education, especially medical education is perhaps the one best suited to the very things that video is at its heart; engaging and informative…

Medical education relies heavily on reaching the audience to deliver knowledge, demonstrate skills and form the attitudes needed for a successful career in the learner’s field, it can form an essential part of the medical curriculum to achieve just that, but it can also explain new technology, devices and equipment to existing healthcare teams, video can in-fact do just about anything in the field that you need it to, when working in unison with a design studio to produce the exact video you need.

Here are 7 of the most compelling benefits of using video in the field of medical education:


Visual learning is the best way to retain information

Around 65% of us retain information most effectively when we are able to process it visually. That means that, when delivering knowledge, or complex instructions the majority of an audience learn from the things they see. Learning strategies involving video can accommodate this “show and tell” learning style perfectly, for the most effective retention possible going forwards.


Keeping up to date in an ever-changing industry

Policies, procedures and legislation all change frequently in the field of healthcare. In an environment where many different professionals, in many different departments, often spread nationwide; need to be kept informed, video represents the easiest, most efficient way of rolling out vital information to teams simultaneously.


Knowledge transfer, made easier

Learning one context, then transferring that knowledge to other fields, procedures, specialisms and new situations is good practice in every industry; in the medical field it can drive standards and improve patient experience. Video is the perfect tool for capturing, organizing and distributing knowledge ensuring its availability for the future in the form of knowledge bases.

Making the complex within reach

What better way to promote the understanding of complex devices, intricate procedures and lengthy, detailed policies and laws than with a bespoke video? With such a range of different visual styles at your disposal, creating a tone and feel to convey any message, however complicated in a friendly, accessible way is possible.


Diagnostic skill development

Enhancing diagnostic skills directly improves patient care and plays a pivotal role in avoiding errors. Video can explain clearly; the relationships between symptoms from many different points of view; demonstrating visually, aspects such as pattern recognition and problem solving strategies to directly improve diagnostic skills.


Clinical skill development

Video demonstrations and multimedia guides for step-by-step clinical procedures prove to have a positive impact in the field of medical education. Integrating resources such as video into E-learning platforms can foster interaction and engagement, leading to more effective learning and overall improved clinical skill development, both for learners and established clinicians.


Patient education

It isn’t just healthcare professionals who benefit from video in the field of medical education. Patients generally don’t have the level of medical knowledge that those charged with their care have. Video can explain procedures, routines and other information in a clear and reassuring way. Improving the patient experience, gaining trust and strengthening the relationship a service has with those it cares for.

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