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How do you apply video content to your marketing strategy?
As videos are becoming more effective tools for marketing campaigns, they’re also becoming more popular with busy mobile-device users:
33% of tablet owners watches about an hour of video on their devices every day
28% of smartphone users watches a video on their devices at least once a day
Many web users who want to be simultaneously entertained and educated prefer video content – as long as it doesn’t take more than a few minutes. Mobile web users have notoriously short attention spans, and even desktop viewers are unlikely to wait around for a long video to load if they even commit to watching it.
The key to creating effective video content that drives traffic is a strategy for short, high-impact clips. It’s a tall order when you must also pack personality into each video: People respond to formats that feel personal and accessible. Video content that educates and entertains yields the ultimate ROI.
Traffic may be the reason more brands invest in video marketing, but this is the tip of the iceberg in terms of the format’s marketing potential.
Internet goes mobile , 25 % of all YouTube views is made on mobile devices. Cell phones and tablets are fine for text reading, but reading a long blogs on the smartphone can be irritating. As opposite, video is ideal media for sharing of interesting contents and becoming important part of online marketing.
The advantage of video is in its personality and uniqueness. Unlike text, where you need to write a few blogs to feel the personality of the writer , the video transfer personality immediately.
YouTube is becoming increasingly popular. Each month, more than 4 billion video clips has been viewed on various topics. It is second most popular search engine in the world, right after Google, and considering that recently YouTube has been owned by Google, you should be aware of the importance of creating YouTube channel for restaurant video marketing.
We all have extremely fast life. People have less time to read long articles on the internet. That’s the reason why video is becoming the most affordable medium for your customers. Video marketing is the latest trend.
Now you can make informed decisions concerning influencer video marketing – whether to invest into it (and position yourself to get results) or ditch it.
Remember that influencer video marketing isn’t a fluke. As a matter of facts, it’s come to stay — and if you start using it, you’ll reach more consumers and save a lot of money on native advertising.
Get clear on your objectives, and don’t forget to make your influencer criteria unique to other brands.