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What is an info-graphic video and why do we need info-graphic videos in our business?
For the uninitiated, info-graphics video “Are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” In other words, an info-graphic collects data, organizes it, and turns this information into an easy to understand visual, such as a chart or map.
So, why and how are these graphs so beneficial?
Studies show that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where literally billions of pieces of content are created every minute, and you can easily understand why a simple visual aid can make your brand stand out.
Below are 6 benefits of using info-graphic videos:
1. Info-graphic videos are Eye-Catching
Info-graphic videos are more eye-catching than printed words, since they combine images, colors, movement, and content that naturally draw the eye.
Since most of us have increasingly shorter attention spans, we tend to “scan” material as opposed to reading text. Info-graphics allow us to easily scan and get the information we are most interested in.
Furthermore, we tend to remember information that we’ve seen more so than read.
2. Info-graphic videos get Shared More
Info-graphic videos are extremely shareable for use around the web. For example, an info-graphic video published on a WordPress blog or website usually provides an embed code.
This code allows an automatic link from the original site to yours. They are also easily shared on social networks and have a better chance of becoming viral compared to ordinary text.
As mentioned above, studies show that info-graphic videos get shared three times more often than any other type of content.
3. They Increase Brand Awareness & Reach
Info-graphic videos can be used to reinforce your brand, simply because they are so visually appealing. If you design an info-graphic with consistent colors, shapes, and messages, along with your logo, you’ll have an effective means of “Brand Awareness”.
Plus, since they get shared so much, you are increasing the reach of your brand in an extremely natural way.
4. They Improve SEO
A well-designed and aesthetically pleasing info-graphic will drive people to your site, since they are more likely to “share” and “click” on it.
Info-graphics are also more likely to get links from other sites when people share your info-graphic.
Both increased traffic and increased back links are great for SEO.
5. Info-graphic videos help You Connect with Your Audience
Finally, info-graphic video are a fun and engaging medium that can generate a unique connection with visitors to your site or a location that has featured your info-graphic.
Since they are aimed at educating, not selling, info-graphics also help create a sense of connection which will likely pay off later.
6. Learn How to Design Your Info-graphic
It is clear that info-graphics are a great way to create a visually pleasing, easy to understand piece of content. But, it also can spread awareness of your brand, particularly if it goes viral.
Creating an info-graphic doesn’t have to be complicated. While you can defiantly hire a brand to do it for you, you can also create one yourself.