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Most Marketing and Human Resource Management departments are seeking to develop a consistent and connected story behind their brand. Instead of resorting to the conventional branding video production techniques, key players in various industries now prefer branding video by shooting. This type of video shoot is done on location involving senior management ranks and employee files. It alludes to the role played by each organization entity. Ultimately, the video elicits a desired reaction from the target audience that is in line with the goals of the company or organization.
At CDS, we work with our clients in a clear, stepwise process to ensure that their branding video production process is given due diligence. Eighteen months ago, our marketing team received an email from SAK, a leading design, and architecture firm in the KSA.
With over 500 completed projects in Saudi Arabia and the Gulf, SAK was seeking a video clip able to build trust between them and their customers. They wanted the branding video to include the previous projects, the CEO, employees and their board of directors.
Protocols were observed and their marketing department consulted our technical filming team about the SAK request. Having established the SAK objective, our filming team blueprinted a filming script and checked it to verify the details.
Finally, our camera team proceeded to Saudi Arabia for a one-on-one meeting with SAK. Our filming team presented the project and gained their consent, resulting in the SAK giving the green light.
For the branding video production, our professional team on the ground in the Middle East conducted interviews with SAK employees. The director conducting the interview spoke Arabic, making communication easier and efficient for the employees. Meanwhile, the team was in contact with us here in the US and kept us briefed and updated. For the two days of the branding video production process, this direct contact between our two teams ensured necessary revisions to gain SAK consent. The post production team the area also worked closely with SAK consultants to determine the best locations, special shots, and scenes.
To this end, CDS managed to finish the branding video production on the schedule based on the budget specified by SAK consultants. Senior SAK officials approved the video and appreciated our teams’ work. The CEO and board of directors were pleased with the professional work provided by the CDS.
The SAK branding video added value to their community and national environment. It also portrayed SAK excellence, defined by their clients. Their target audience could now associate with their sustainable designs incorporated with the local culture and natural environment. In the end, CDS left a positive outlook in the Kingdom and the hearts of SAK employees.
Here at CDS, every day we come up with better methods of providing what you need and helping you create a global footprint. Contact us today!