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Advantages of Using Video for Your Event Organization
Every event organizer knows how challenging it can be to maintain all the attendees until the end of an event. Not to mention the high competition and arrival of new technology. In order to stay ahead in the industry, you have to create a memorable event without getting out of the budget. This is the main reason why people will keep referring their friends to your services. Amongst the options available to put the wow factor in your event is by using videos.
The main advantages of using video for your event organization
There are numerous benefits that business owners and event organizers can get just by using video marketing in their promotional efforts as well as in the live events. These might include but not limited to the following;
Videos are easily shareable:
People like watching good and exciting stuff. Being an event organizer, you want as many attendees as possible, right? Having a video of the same makes it easily shareable on social media and other discussion groups available online.
Videos engage more of our senses:
The higher the number of senses that get involved in an activity the harder it will be to forget. In fact, out of the 100 million internet users sampled, who watch online videos, 80% of them confess they recall watching a video and even got the details of the video. More than half of the 80% also take action after watching the video.
There is an increase in technology:
Almost 80% of the world’s population has access to videos through smartphones and other smart operating systems. How often do you stop by to watch a video on your mobile app or in a social media group? Many times; In contrast how many times have you stopped to read all the contents of a poster? Rarely do we even read the titles? So, where are the masses? “In the videos,” that’s exactly where your efforts should focus on.
They involve less reading:
Most of the target audience when planning events is the general public. To get their attention, there only needs to be little reading and much listening. The culture of reading is also not well rooted in our society. As such, considering other methods of promoting your events like the posters, live Ads on TV and fliers; a promotional video will grace all of these conveniently.
They are more entertaining and break the monotony:
During a live event, among the educational and inspirational aspect of whatever event you will be holding, it becomes critical to keep people entertained. Some event organizers get live performers, but this sets them back a considerable amount of money. The best way to break the monotony in the theme of the event as well as entertain the attendees is to have funny and informative videos.
They are easy to follow along:
Videos help to remove the inconsistencies that may occur especially in training and other step by step presentations. A video ensures that there is a smooth flow of ideas and it eradicates unnecessary repetitions. For example, if you are showing people how to maintain a certain electronic product a video will be better than plain talk.
Wrap up on video marketing for event promotion
As you have seen from the previously discussed points, videos are more effective ways of promoting an event. As an event organizer, attendance at your event or getting as many subscribers is the main goal but keeping them in the event is also important. Considering the fast rate at which technology is evolving, we are heading to a paperless generation. There will be no other way to reach these people rather than conveying our message in the shortest time and in the most convenient way.